Ashley Homestore, a leading furniture and home decor retailer, has long been recognized for its wide array of stylish and affordable products. As part of Ashley Furniture Industries, the Homestore brand has established itself as a go-to destination for customers seeking quality furniture and home accessories. To expand its footprint in Michigan and cater to a growing customer base, Ashley Homestore embarked on a strategic project to open three new locations in Auburn Hills, Madison Heights, and Novi. The goal was to create modern, inviting spaces that aligned with the brand’s identity and provided an exceptional shopping experience.

To achieve this ambitious expansion, Ashley Homestore partnered with Blackstone Corporation, a respected name in construction and project management. The project involved the buildout of three tenant spaces, each requiring a tailored approach to meet specific local requirements and brand standards. The timeline for these buildouts was critical, as each location needed to be completed promptly to capitalize on market opportunities and customer demand.

Challenges and Solutions

The Ashley Homestore expansion project presented several challenges that required careful planning and execution. Each of the three locations—Auburn Hills, Madison Heights, and Novi—had unique requirements related to local regulations, zoning laws, and community expectations. Additionally, the buildouts needed to reflect the distinctive style and functionality that Ashley Homestore is known for, while also ensuring that the spaces were operationally efficient and customer-friendly.

To address these challenges, Blackstone Corporation utilized a combination of Tenant Improvements and Project Planning & Budgeting services. These services were essential in ensuring that each buildout was completed to the highest standards, on time, and within budget.

Tenant Improvements were critical in transforming the existing commercial spaces into fully functional Ashley Homestore locations. Blackstone’s team worked closely with the Dufresne Spencer Group and Ashley Homestore to understand the specific design requirements for each store. This involved everything from space planning and layout design to the selection of materials and fixtures that would enhance the shopping experience. By focusing on the unique needs of each location, Blackstone was able to create spaces that were not only visually appealing but also aligned with the brand’s operational goals.

Project Planning & Budgeting played a pivotal role in managing the timeline and financial aspects of the buildouts. Given the complexity of coordinating three simultaneous projects, Blackstone developed detailed project plans that outlined all phases of construction, from initial design to final inspections. Regular budget reviews ensured that the project remained financially viable, allowing for the inclusion of high-quality materials and finishes without exceeding the allocated budget. This careful planning and financial oversight were key to delivering each location on time and within the agreed-upon cost parameters.

Project Execution

The execution of the Ashley Homestore buildouts required meticulous attention to detail and strong project management skills. Each location had its own set of challenges, but Blackstone’s team approached each one with the same commitment to quality and efficiency.

The Auburn Hills location was situated in a busy commercial area, which required precise coordination to minimize disruption to neighboring businesses and ensure a smooth construction process. Blackstone’s team managed all aspects of the buildout, from securing permits and coordinating with local authorities to overseeing the work of subcontractors. The result was a beautifully integrated retail space that reflected the Ashley Homestore brand and resonated with the local community.

The Madison Heights location, known for its diverse community and unique zoning requirements, presented its own set of challenges. Blackstone navigated these complexities by working closely with local officials and adhering to all relevant regulations. The buildout included the installation of custom fixtures and finishes that not only enhanced the aesthetic appeal of the store but also ensured that it met all functional requirements. The collaboration between Blackstone, the Dufresne Spencer Group, and Ashley Homestore resulted in a welcoming space that aligned perfectly with the brand’s identity.

The Novi location required a comprehensive approach to both design and construction. Positioned to attract a broad customer base, this location needed to stand out while maintaining the consistent look and feel of the Ashley Homestore brand. Blackstone’s team excelled in managing every detail of the buildout, from the initial space planning to the installation of specialized fixtures. The final result was a store that not only met but exceeded the expectations of both Ashley Homestore and its customers, solidifying the brand’s presence in this key market.

Throughout all three projects, Blackstone maintained a strong focus on quality control and adherence to brand standards. Regular site inspections ensured that all work was completed to the highest standards, and any issues were addressed promptly to keep the projects on schedule. The use of high-quality materials and precise craftsmanship ensured that each location was built to last, providing a durable and attractive environment for customers.

Results and Impact

The successful completion of the Ashley Homestore buildouts in Auburn Hills, Madison Heights, and Novi marked a significant achievement for both the retailer and Blackstone Corporation. These new locations have strengthened Ashley Homestore’s presence in Michigan, allowing the brand to reach a wider customer base and provide an enhanced shopping experience.

The Auburn Hills location has quickly become a popular destination for local shoppers, thanks to its convenient location and beautifully designed interior. The store’s success has contributed to increased foot traffic in the area, benefiting neighboring businesses as well.

In Madison Heights, the new Ashley Homestore has been warmly received by the community. The store’s welcoming design and strategic layout have made it a go-to destination for customers seeking quality furniture and home decor, further solidifying Ashley Homestore’s reputation as a leader in the industry.